In the modern-day competitive business environment, ‘traffic’ is one of the major concerns businesses have about their official websites, among generating leads and making sales. If your website has more traffic, it means that you will get more leads and sales that will boost your business ultimately. The current article will talk about how modern-day companies increase traffic on their websites.
Many techniques and methods have been found that can be used to increase online traffic with the aim of boosting your business. However, but online marketing experts agree that the approach of content marketing is best because this strategy gives modern-day marketers the most bang for your buck.
Following are 4 beneficial ways you as an online marketer can use valuable content to enhance traffic on your website.
SEO: The inherent search engine optimization (SEO) value of all that content is one of the best things about marketing with content. The content types stated below vary, but they have the potential to increase optimization of your website.
1. Consistent Blogging
Consistent writing blogs is very helpful and beneficial. Original and informative blogs on your business website is the strong pillars of content marketing strategy. But keep in your mind that you will have to avoid too generalized blogs because this type of content disengages the readers. Instead of this, you need to integrate something new, innovative and latest content that will keep your readers/followers informed. The content based on current and latest matters will inspire your readers and ultimately they will show an urgency to share them with their social circles.
The approach of blogging has the potential to increasewebsite traffic in a variety of ways. At first stage, blogging makes and establishes you as a thought leader, which isthe informed opinion leaders and the go-to people in their area of expertise. Your target market and leads learn to trust your business and brand. With consistent, up-to-date and informative blog posts, you will be able to get:
- more direct traffic on your website from those who would like to know you what you are going to do
- referral website’s traffic from those who respect you
- organic (search) website’s traffic from all that SEO goodness
Above all, original, authentic, latest and informative blogs are more likely to be liked among your readers and shared by them socially. This way you will increase your website’s traffic while increasing your ROI.
2. Curating & Commenting
It is a fact that creation of valuable and informative blogs that really help in increasing website traffic consumes a large amount of time and energy, which bloggers at times don’t have. To avoid this issue to some extent, curating and commenting on content of others on your blog and social media accounts are best approaches.
Curating and commenting on others’ content is simple and easy and you can do it on just about anything in your relevant field, such as:
- discussions, events & conferences
- breaking news
- state-of-the-art innovation
Besides these, a simple round-up of precious information from the previous week in your business is consideredas curation, while talking about how to use such information is considered as commentary. Both approaches are crucial and you can engage in both parts to make it work well to increase traffic on your website.
Curation and commentary have the potential to increase website’s traffic by establishing and maintaining your position as a thought leader. Therefore, people will come to your website’s blogs for getting most up-to-date news.
3. Multimedia Content
In fact, now you can do much more innovative and creative with your blog posts than write in a very simpler way. There are many types of media, such as images and photos, audio, videos, infographic, etc., that have potential to increase website traffic very quickly than the simplewritten blog content. Indeed, mostly the content goes viral just because of its visual nature, not written. If you want to see its example, go to HubSpot that demonstrates the importance of visual content.
If you go to use an extensive array of media in your content marketing strategy, you will be able to increasesocial sharing. In fact, this is one of the best ways to provide value and search engines really like this. Much popularity of YouTube and Pinterest are its best examples.
4. Downloadable Resources
Business blog posts are one of the best approaches to content marketing strategy because it greatly helps in increasing website traffic. But once you have increased the flow of traffic, you will have to provide visitors something new and informative that will help in maintaining your business high market image as an expert. Enter downloadable resources.
This type of informative and latest content has more than a few forms that provide much value. Behold the following standard and most popular forms of downloadable content:
- video training
- audio recordings
Moreover, downloadable content has the potential to motivate visitors to repeat their visits to website from those who have the desire to know what other innovative resources your business has. You will be able to get referral traffic from your contacts or followers who want and like the resource you developed.
In addition to this, if resources are offered by you in exchange for email IDs, you will be able to market to leads directly while motivating them to repeat visiting your business website.